What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Digitize Everything

The Big Idea for Thursday, January 26, 2012

40 million pages of history. 250 years of out-of-copyright books. Historic newspapers, early sound recordings, and a good chunk of the collection on view at the Museum of Modern Art. 

Archivists rejoice! There's no end to the amount of information that can be digitized and downloaded for popular viewing. There's also a seemingly limitless number of ways to use the information. Lynda Weinman, founder of Lynda.com, organizes video tutorials into an online technology learning library. Rick Richter is one of the first children’s app developers to publish original stories in digital-only format.

Big Thinkers Dominic Basulto and Parag Khanna explain the patterns behind the shift from analog to digital, examining the future of two fundamentally human undertakings: storytelling and diplomacy.


  1. 1 Better Than Free: How Lynda.com Made a Pay Wall Pay
    Megan Erickson Think Tank
  2. 2 The Future of Visual Storytelling: From The Last Supper to the iPad Tablet
    Dominic Basulto Endless Innovation
  3. 3 The Book is Dead. Long Live the Book!
    Jason Gots Think Tank

Digitize Everything

Newsletter: Share: