What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Design Your Mind

The Big Idea for Sunday, February 17, 2013

The switch from beer to coffee as a morning drink in England coincided with (and, quite possibly, fueled) the rise of the Industrial Age. 5-hour Energy Drink and Red Bull haven't greatly improved upon the basic formula. But there's every reason to believe that we're on the cusp of an age in which we'll be able to enhance memory, attention, creativity, and other desirable cognitive attributes pharmaceutically, and possibly without undesirable side effects. Further down the line, parents may very well have the option of enhancing these traits in their babies in utero, through genetic modification. 

But in these early days of the revolution, we're seeing a lot of marketing for products that promise more than they can probably deliver, including learning apps and software designed to make us smarter, more efficient, and in every way closer to the "we that we want to be." 




  1. 1 Why an App or a DVD Probably Won't Make You a Genius
    Jason Gots Think Tank
  2. 2 Digital "Brain Health" Market Predicted to Boom
    Kayt Sukel World in Mind
  3. 3 The Neuroscience of Success
    Jason Gots Think Tank
  4. 4 Brain Enhancement Pills: Controversial, Widely Used
    Big Think Editors IdeaFeed

Design Your Mind

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