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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Demystifying Wine

The Big Idea for Tuesday, June 24, 2014

The weather is warm. It's the perfect time to get out and socialize, gathering with old and new friends in restaurants.

When the wine menu comes, do you wait until someone steps forward to risk his or her neck selecting a bottle for the table? Or do you and a certain wine ordering rival go head-to-head trying to outshine the sommelier?

No matter what your wine ordering style is, today's big idea will make you an oenophile. You'll grab the wine list and never shy away from a productive, but not off-putting, discussion with the sommelier and make the entire process painless for everyone.



  1. 1 How to Order Wine like an Oenophile
    Big Think Editors Think Tank
  2. 2 Be a Smarter Shopper
    Kecia Lynn IdeaFeed
  3. 3 A Rare Vintage
    Big Think Editors Big Think TV
  4. 4 Prisoners Making Wine
    Andrea Chalupa Purpose, Inc.

Demystifying Wine

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