What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Mission-Driven Business

The Big Idea for Monday, December 23, 2013

What are the advantages of being a mission-driven business? For one thing, a company can attract better employees at all levels. Through its mission, a company can also recruit customers, the source of its future growth.

In today's lesson, Matthew Bishop, the US Business Editor and New York Bureau Chief of The Economist, looks at what has happened to Nike in the last two decades. Nike found itself on "the wrong side of history," Bishop says, when poor workplace conditions in its supply chain were revealed. The company risked alienating its employees and customers alike. 

After transforming itself in meaningful ways, however, Bishop says that Nike has become a leader in the world of mission-driven enterprises, and many other companies have followed suit. 




  1. 1 We're Gonna Find Out Who's Naughty and Nice. Don't Be on the Wrong Side of History.
    Big Think Editors Big Think Edge
  2. 2 Making a Business "Conscious"
    John Mackey
  3. 3 How to Get the Most from Your Staff
    Gary Hamel
  4. 4 How a Company Can Be "Heroic"
    John Mackey

Mission-Driven Business

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