What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Core Skill: Choosing the Right Medium

The Big Idea for Tuesday, April 03, 2012

Jaron Lanier, an early internet pioneer and author of You are Not a Gadget, is an outspoken critic of digital utopianism – the unexamined belief that technological change always represents progress. Lanier is a computer scientist and, now, an employee of Microsoft – yet he argues that new technologies (MIDI, for musicians, Facebook and Twitter, for everybody) can have dehumanizing effects – limiting our range of expression and diminishing our sense of ourselves. 

Communication is essential to every area of human endeavor, and in our social-media-driven world, we are presumably communicating more than ever. But the rapid proliferation of tools and channels means we need to become experts at evaluating the benefits and limitations of each. The medium may not be the whole message, but in a world where arbitrary limitations like 140 characters are becoming increasingly commonplace, it’s a very important part.



  1. 1 Jad Abumrad - Radio Killed the Video Star
    Jason Gots Think Tank
  2. 2 “Siri, what is the meaning of life?”
    Jason Gots Think Tank
  3. 3 Will the Internet Kill the Newspaper?
    Jonathan Zittrain
  4. 4 Jonathan Franzen Gets All Preachy on E-readers
    Jason Gots Think Tank

Core Skill: Choosing the Ri...

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