"'If today were the last day of my life, would I want to do what I am about to do today?'" And whenever the answer has been 'no' for too many days in a row, I know I need to change something," Steve Jobs said in his famous commencement speech at Stanford University. If your employees took his advice, would they stay at your company?
Workplace culture is not a complicated issue. Yet it's often overlooked, because it's misunderstood. Simply put, company culture means that workers enjoy their jobs, because they believe in the mission.
Adam Bryant, the author of Quick and Nimble and the "Corner Office" columnist at The New York Times, shares his insights into how leading companies establish company culture. He also warns what happens to organizations when they ignore the soul of their workforce.