What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Company Culture

The Big Idea for Wednesday, May 07, 2014

"'If today were the last day of my life, would I want to do what I am about to do today?'" And whenever the answer has been 'no' for too many days in a row, I know I need to change something," Steve Jobs said in his famous commencement speech at Stanford University. If your employees took his advice, would they stay at your company?

Workplace culture is not a complicated issue. Yet it's often overlooked, because it's misunderstood. Simply put, company culture means that workers enjoy their jobs, because they believe in the mission.

Adam Bryant, the author of Quick and Nimble and the "Corner Office" columnist at The New York Times, shares his insights into how leading companies establish company culture. He also warns what happens to organizations when they ignore the soul of their workforce.


  1. 1 Why Company Culture Matters
    Big Think Editors Think Tank
  2. 2 The Zappos Legend
    Big Think Editors What's New at Big Think
  3. 3 Energize Your Workforce
    Big Think Editors Big Think Edge
  4. 4 Shatter the Glass Ceiling
    Michael Simonds Experts' Corner

Company Culture

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