You have a worthy cause. You have a great idea. Now all you need is funding. However, as Jeff Walker points out in today's lesson, traditional pre-scripted, money-centered, goal-oriented fund-raising techniques simply won't work. On the other hand, forging open-spirited, curiosity-driven, person-to-person connections will prove to be remarkably effective for activating resources of every kind for your cause.
In other words, forget the "pitch and present" approach to fundraising. Walker, the former CEO & Co-Founder of J.P. Morgan Partners, says that if one approaches an investor with the notion that financial "help" is needed, the relationship has little room for growth. "You never come to someone on bended knee," says Walker. Rather, encourage participatory, collaborative relationships with investors.