What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more


The Big Idea for Thursday, June 06, 2013

F.O.G. stands for "fact-deficient obfuscating generalities," which are common in many corporate communications today. Laura Rittenhouse, who coined this term, scrutinizes corporate communications for instances of tortured language constructions, which are often the product of a company that is unhealthy.

In fact, companies that use transparent language tend to be the best ones to invest in. After all, these companies don't need to twist the English language in order to convey that they are in better shape than they actually are.

Rittenhouse's big idea has also broader ramifications for our cultural, cognitive and spiritual health. We are just starting to grasp how important the language we use is to the way we think. That is why, as Rittenhouse argues, we are paying such a hefty price for language obfuscation. 


  1. 1 Words Matter: The Financial, Spiritual and Cognitive Cost of Language Obfuscation
    Big Think Editors Big Think TV
  2. 2 Humans Make Language, Language Makes Us Human
    Jason Gots Floating University
  3. 3 Why is Language Veiled?
    Steven Pinker
  4. 4 Daniel Goleman Lobbies for Radical Transparency
    Daniel Goleman


Newsletter: Share: