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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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The Big Idea for Thursday, January 02, 2014
If a company has good earnings to report or a government agency has positive results to report, there is no need for obfuscation. Doublespeak, or language that disguises meaning, is employed to deliver bad news. Downsizing or reorganizing is substituted for layoffs, for instance. 
That is why, when we encounter doublespeak, we ought to be suspicious. The truth is being distorted for a reason, and that reason is usually that a company or government is in trouble. 
In today's lesson, derived from Big Think Edge, the only forum on YouTube designed to help you get the skills you need to be successful in a rapidly changing world, investor-relations specialist Laura Rittenhouse explains the ways that language is used to obscure transparency in communications and what this says about a company's integrity. 


  1. 1 How to Spot Corporate Doublespeak
    Big Think Editors Big Think Edge
  2. 2 Why is Language Veiled?
    Steven Pinker
  3. 3 Daniel Goleman Lobbies for Radical Transparency
    Daniel Goleman
  4. 4 Humans Make Language, Language Makes Us Human
    Jason Gots Floating University


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