Everyone wants to know the trends that will take hold in the future. Is it possible to detect them as they emerge?
In today's lesson, Sparks & Honey CEO Terry Young explains how predicting the future is a matter of recognizing larger patterns and employing data analysis. Viewed in isolation, memes and ideas are merely interesting. Viewed within a larger context, or as part of a macrotrend, we can see how ideas are like living organisms, and how they shift in subtle ways over time. This makes ideas actionable, not just interesting.