What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Finding Your Purpose

The Big Idea for Sunday, November 03, 2013

Some companies need to spend a lot of time soul-searching, or discovering their purpose, or perhaps reinventing themselves. The companies that you probably admire the most, says John Mackey, CEO of Whole Foods, are the ones that already know their purpose, because that purpose is what has animated them from the beginning. 

In the case of Bill Gates, for instance, the purpose was not to become the richest man in the world, nice as that may be, but to unleash a computer revolution.

In his lesson on Big Think Edge, the only forum on YouTube designed to help you get the skills you need to be successful in a rapidly changing world, Mackey explores how the best businesses of the 21st century have all grown out of "ideas on fire." 

The key challenge, therefore, is to transmit the message and the meaning of the company in as effective a way as possible. 



  1. 1 Ideas on Fire: The Passion that Guides the Entrepreneur
    Big Think Editors Big Think Edge
  2. 2 The New Idea Entrepreneurs
    John Butman
  3. 3 Smart Leaders Hire Hungry Entrepreneurs
    Gurbaksh Chahal
  4. 4 Following Your Road Map to Reach Your Potential
    Robert Steven Kaplan

Finding Your Purpose

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