What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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The Art of Influence

The Big Idea for Friday, June 28, 2013

In today's lesson, Harvard Business School professor Howard Stevenson goes beyond the traditional definition of entrepreneurship to describe a broader skill set that is essential to success. The key skill, as Stevenson demonstrates, is the power of persuasion. 

In other words, in order to convince others to invest in you -- whether they are customers, employees or investors -- it is essential to be able to present a vision for why your idea matters, and what it is better than everyone else's. 


  1. 1 How to Convince People to Invest in You
    Big Think Editors Big Think TV
  2. 2 Core Skill: How Entrepreneurship Is Like Acting
    Jeffrey Wright
  3. 3 How to Influence Others
    Robert Cialdini
  4. 4 How To Build Persuasion Machines
    Daniel Dennett 60 Second Reads

The Art of Influence

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