The 21st century economy has a great hunger for new ideas. As the world changes rapidly, companies need to reinvent themselves all the time.
So where do the new ideas come from?
You need mavericks. These are people with diverse backgrounds who champion their own ideas and challenge the status quo. These edge-dwellers will increasingly reshape institutions, rather than vice versa, says innovation guru John Seely Brown. So how can individuals be empowered to help create a culture of innovation?
First you need to find and recruit them. In today's lesson, Kathy Hopinkah Hannan, National Managing Partner for Diversity and Corporate Social Responsibility at KPMG, says that companies have to take a long-term view. A company can secure a talent base for the future through investments in the communities they operate in.