What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Normal Psychology

The Big Idea for Saturday, July 20, 2013

We succumb to self-delusion and irrational thinking every day, and that is normal behavior. It is normal, because it is adaptive. That is to say, over millions of years humans have developed "dependable fallback positions" on how to act that may no longer serve a purpose in today's world. Indeed, our biases can be quite harmful, and hold back not only ourselves personally, but all of society.

However, modern psychology has developed tools to manage these biases, and David McRaney has done an admirable job of presenting these tools in his new book, You Are Now Less Dumb, which offers "concrete, counter-intuitive, and fascinating ways to become less dumb."


  1. 1 Congratulations, You Are Now Less Dumb
    Big Think Editors Big Think TV
  2. 2 The Common Belief Fallacy
    David McRaney Experts' Corner
  3. 3 Control Irrational Tendencies
    Daniel Kahneman
  4. 4 You Are Not So Smart and You Are in Very Good Company
    Daniel Honan Think Tank

Normal Psychology

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