What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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The Fear Factor

The Big Idea for Monday, March 17, 2014

Fear is well-known as a nuisance that has survival benefits—it warns us of dangers. For creative minds in creative industries, fear should be treated as a conversation starter, not as a roadblock. 

In a lesson on Big Think Edge, the only forum on YouTube designed to help you get the skills you need to be successful in a rapidly changing world, Edward Norton explains how ignoring or denying fear is dangerous. A smarter approach, he says, might be to expect it, acknowledge that it’s universal, and forge ahead nonetheless.

After all, every bold, new venture naturally evokes fear, or the feeling that "You’re a fraud. This is not going to work."



  1. 1 Primal Fear: Ed Norton's Guide to Handling Stage Fright
    Big Think Editors Big Think Edge
  2. 2 We Fear First and Think Second, and We Fear More and Think Less
    David Ropeik Risk: Reason and Reality
  3. 3 Coping With Fear
    Alan Webber
  4. 4 Fear is the Mind-Killer
    Megan Erickson Think Tank

The Fear Factor

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