What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Reporting Bias

The Big Idea for Saturday, October 12, 2013

"The nation's major surveillance tool for studying the relationships between nutrition and health is not valid," says Edward Archer, an exercise scientist at the University of South Carolina. "It is time to stop spending tens of millions of health research dollars collecting invalid data and find more accurate measures," he said.

As Ross Pomeroy writes in today's lesson, Archer believes that science can truly help people live healthy and productive lives, but is dismayed that public health research consistently relies on imprecise methodology. The status quo of self-reporting isn't working. 


  1. 1 40 Years of Government Nutrition Data May Be Flawed
    Ross Pomeroy Experts' Corner
  2. 2 The Obesity Conspiracy
    Mark Hyman In Their Own Words
  3. 3 Habituation from Thought: Thinking Can Enhance Self-Control—in Eating and Elsewhere
    Maria Konnikova Artful Choice
  4. 4 Is Capitalism To Blame for Worldwide Obesity?
    David Berreby Mind Matters

Reporting Bias

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