If you are a farmer working your own land, chances are you are deeply engaged in your work. If you are not engaged, then you will have trouble feeding yourself and your family.
However, few of us are farmers these days, or engaged in other types of labor activities in which the purpose of our work is so starkly defined.
As a result, as recent surveys show, the vast majority of people in America and around the world are disengaged from their work. Not only are these people not happy at work, business productivity suffers enormously. So what does it take to increase workplace engagement? In today's lesson, Rosabeth Moss Kanter argues that companies both large and small need to work really hard to instill a sense of purpose.