"I think we've always believed that simplicity is a core aspect of de-risking. When you introduce complexity, it introduces risk and it makes things more difficult to execute." — Neil Blumenthal, Warby Parker

Fail harder! Jump off the cliff! Books, TED talks, and blog posts advising entrepreneurs to take bigger risks are abundant. Neil Blumenthal is the co-founder and co-CEO of Warby Parker, an eyewear upstart that's upending the bloated glasses industry by selling fashion-forward, high quality eyewear at one-fourth the cost. In sharp contrast to the bravado and fetishization of failure we so often hear from entrepreneurs, Blumenthal repeatedly told us that breaking bigger problems down into smaller, more manageable pieces has been essential to Warby Parker's success.

Warby Parker has found that making bold moves doesn’t always require taking big risks. Keeping things clear and simple by focusing on and solving one problem at a time, and carefully building the necessary infrastructure to support its growth has allowed the company to stay organized and responsive to its customers as it has grown from 20 to over 500 employees.

Amid all the breathless memes about shooting for the stars and “no guts, no glory,” it’s refreshing to hear such pragmatic advice from leaders who are radically changing their industries. 

Eric Paley, a managing partner of Founder Collective, a seed-stage venture capital fund, spends his professional life evaluating promising entrepreneurs and their companies. Founder Collective has an impressive track record of picking winners.

Here are his thoughts on what makes Blumenthal and his company extraordinary: 

The Visionaries series is brought to you by Big Think in collaboration with Founder Collective. In it, we profile remarkable entrepreneurs and the ideas and practices that make them great. 

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