What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Core Skill: Follow Your Gut

May 10, 2011, 12:00 AM

Every creative project begins with an epiphany moment in which the artist or entrepreneur decides to commit years of his life to a story or an idea. James Marsh, director of the Academy Award-winning "Man on Wire" and the upcoming "Project NIM," told us all about his own epiphany moments during a recent Big Think interview. As Marsh describes it, he experiences "an instinctive reaction" when he comes across the ideas that inspire his films, and they immediately begin to stimulate other thoughts, ideas, images, and insights. "You have to trust that reaction," Marsh says, no matter if in response to a story that inspires a film or an idea that motivates a new business.


—When choosing projects, follow your gut instinct; let your natural curiosity lead you to the ones you should pursue. 

—If you have to persuade yourself to write about a particular story, it's probably the wrong choice.

—If you get lost during the creative process, return to your initial impulse or moment of inspiration; this will help keep you grounded. 


Core Skill: Follow Your Gut

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