What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Bing to Google: Can't We All Just Get Along?

February 4, 2011, 4:14 PM


Google caused quite a stir at Big Think’s Farsight 2011 conference by accusing Microsoft of copying their search results. Later in the debate, Microsoft's Dr. Harry Shum put Google on the defensive, arguing that Google ads incentivize spam. Shum then offered the closest thing to a truce, suggesting the companies work together to develop industry standards for search quality. Only through greater transparency and sharing, he argued, could the companies collectively create a better Internet

But to what extent is Google's self-interest hampering our ability to create a better Internet? And this begs the larger question: When should competitors come together and collaborate, and how can we as a society encourage that?

Watch the full debate here.


Bing to Google: Can't We Al...

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