What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Ben & Jerry's Makes Gay Marriage A Little Sweeter

March 18, 2012, 1:06 PM

What is the Big Idea?

While the British Parliament started its debate on legalizing gay marriage last week, ice cream maker Ben & Jerry's changed the name of its apple pie flavor to "Apple-y Ever After" in hopes of showing lawmakers their support, according to The Los Angeles Times. The labels shows two men in tuxedos on top of a wedding cake.

When Ben & Jerry's home state of Vermont legalized gay marriage back in 2009, they celebrated by changing the name of their "Chubby Hubby" flavor to "Hubby Hubby."

In a statement posted to their website, the company’s UK subsidiary announced: “Social justice is at the core of our values. Since our humble beginning 34 years ago, Ben & Jerry's has been an advocate for equal rights. (Did you know we were one of the first companies in the US back in 1993 that widened our health & employment benefits umbrella to recognize unmarried domestic partners regardless of their sexual orientation?).”


What is the Significance?

Walmart was once a company that did not have the same wholesome, sweet image embodied by Ben & Jerry's. In fact, they were on what Aron Cramer said was the "wrong side of a lot of issues —environmental issues, labor issues, etc."

Knowing this, the leaders at Walmart took great strides to make sustainability one of the "central elements of their business strategy," said Cramer, who is the CEO of Business for Social Responsibility.

"The only way to have a truly successful enterprise in the 21st Century is to think about business as a steward of natural resources, an engine of innovation, and an institution that can help to build thriving communities," said Cramer. "There’s huge business opportunities for companies that achieve that kind of vision for what business can do.  That’s the right direction for any company to head."

Watch Aron Cramer talk about the importance of corporate social responsibility:



Image courtesy of Shutterstock.com


Ben & Jerry's Makes Gay Mar...

Newsletter: Share: