What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Koons on the Freeway: What's Wrong with this Picture?

March 27, 2013, 1:32 PM

We spend 80 million hours a day watching videos on YouTube, and we would certainly like to have a few of those hours back. That is, of course, if we are using YouTube purely as a distraction, as opposed to a powerful way to share ideas. 

"The reason online video is so significant is that it is now allowing the rest of the world's talents to be shared digitally," writes TED curator Chris Anderson. In other words, whether you are a skateboarder, a unicyclist or an artist, who can find your niche on YouTube, and share ideas within that specific community. 

That is precisely the case with the video below, which the artist Julian Hoeber selected as part of the original MOCAtv series called "YouTube Curated By. As Hoeber explains to Big Think, this video is an example of "something being shared among a smaller group of people who are in on the joke."

Watch the video here:

As Hoeber explains, Jeff Koons’s Bowl With Eggs was not part of an installation, but was actually abandoned on the 210 Freeway in California. "This video might lack entertainment value for people who don't understand the scale and polish of what Koons does," Hoeber tells us. However, "YouTube is the perfect platform for something like this because part of what's enjoyable in the video is that something captured on the sly is being publicly shared within a specific community."

The "YouTube Curated By" series features Hoeber, along with Gary Baseman and Shepard Fairey, rapper Brooke Candy and curator Alma Ruiz. They talk about the inspiration, entertainment, education and distraction they find on YouTube. To view the rest of the MOCAtv series, click here


Koons on the Freeway: What'...

Newsletter: Share: