What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Recent Themes

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Inventing the Future

Smarter Than Your Average Wear

about 1 year ago

Technological advances have reformed the landscape of the fashion industry; it was only a decade ago that luxury brands refused to sell their products online.  Yet in the past ten years, the rapid rise of the internet caused a retail revolution, led by visionaries like Natalie Massenet at Net-a ...

21st Century Living

Mind Memes for May Day

about 1 year ago

May 1, or May Day, or the Feast of St Joseph the Worker, the patron saint of workers, is a day that workers were traditionally given off following the planting of the fields that later became a bank holiday and is today an annual occasion for displays of social unrest throughout much of Europe ...

Extreme Biology

5 Bio Books and Blogs for Summer

about 1 year ago

Spring. It's one of the nature's greatest shows, and a prime time for observing natural science. This spring has been a chilly one, and scientists, farmers and all sorts of outdoors enthusiasts are wondering if nature is out of sync, especially in the midwestern United States. "Spring has gone ...

Extreme Biology

A New Way To Share How You Feel

about 1 year ago

Abstract Expressionism is now over half a century old, and in all those years nobody has bothered to improve upon the antiquated techniques of Jackson Pollock and Mark Rothko. If you want to express your emotions, the expectation is that you spill or spread colorful pigments onto a swathe of canvas ...

Extreme Biology

Today's Big Idea: Medical Ecology

about 1 year ago

The study of the human microbiome is a fast emerging field of scientific endeavor, driven by the idea that we need to rethink our relationship to the 100 trillion microbes that reside in the human body. While we have been blasting these bacteria with antibiotics for many years, closer investigation ...