What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

The Upside of Hurricane Katrina

April 22, 2010, 12:00 AM
1189318552_cf9203c651_t
Is there anything we can do about the global increase in tropical storms? Ernst Weizsäcker, co-chair of the U.N.’s International Panel for Sustainable Resource Management, thinks Hurricane Katrina may have provided a call to action. Thanks in part to the terrible tragedy, the chances for getting climate change policies through Congress—or through parliaments worldwide—are greatly improving.

The longer we wait to address the problem, the more expensive it will become, says Weizsäcker. In actuality, it could take 20 or 50 years for us to see the fruits of our labor. But that realization shouldn't stop us from moving quickly, he says: Katrina was only the beginning.

This interview is part of a series on business sustainability, "Balancing People, Planet and Profit: The Future of Business Sustainability," sponsored by Logica. So far, the series has featured interviews with Peter Brabeck, the Chairman of Nestle; Gro Harlem Brundtland, Special Envoy on Climate Change, U.N.; Sir Martin Sorrell, CEO of WPP Group; and Fatih Birol, Chief Economist at the International Energy Agency. The series examines ways that business interests can be better aligned with the greater social good.
 

The Upside of Hurricane Kat...

Newsletter: Share: