What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

"Nestle Shouldn't Be a Church"

March 17, 2010, 5:29 PM
This is a guest blog post by Michael Schrage, a research fellow with the Sloan School of Management's Center for Digital Business and a visiting fellow at Imperial College's [London] 'Innovation and Entrepreneurship' program. He is responding to Big Think's recent video interviews with Nestle Chairman Peter Brabeck on the topic of business sustainability: 

I am genuinely surprised and disappointed by Brabeck's comments about short-termism, shareholder value and a supposed 'new paradigm' for business. I fear that he draws precisely the wrong lessons from the financial crisis the world has endured.
Brabeck is understandably concerned about employees and shareholders becoming to focused on quarterly results, but it is the role of leaders like Brabeck and great companies like Nestle to resist pressures and temptations around results every 90 days. That said, even if I am running a marathon, I want to know my times after every three miles and where I stand in relation to the competition. Brabeck's complaint is divorced from meaningful context. Where does he draw the line between short-term, medium-term and long term? Every year? Two years? Five years? If a leadership team has a compelling strategic vision and good people, they can attract the right kind of institutional and individual investors. I am surprised and sorry that Brabeck believes so many of Nestle's investors don't adequately understand or appreciate Nestle's long-term strategies...whose responsibility is that? 

The chairman's comments about sustainability and shareholders are simply irresponsible. Who is nestle to tell investors what 'the social good' really is? This phrase is silly and foolish. What constitutes the social good in the EU is very different than its definition in China, India or Latin America or Africa - all major Nestle markets. Nestle's formulations for the foods it sells is different all over the world - reflecting local tastes and conditions. How on earth can Brabeck think there can be - or even should be - some sort of consensus around 'sustainability' and 'the social good?” Nestle shouldn't be a church and a CEO shouldn't seek to be a cardinal.

"Nestle Shouldn't Be a Church"

Newsletter: Share: