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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Keeping Green Real

November 17, 2009, 6:27 PM

Stewart Brand's latest book, "Whole Earth Discipline: An Ecopragmatist Manifesto," contains a dagger in its subtitle. To write a manifesto on behalf of "ecopragmatism" is to imply that the current environmental movement has become dangerously impractical. In his Big Think interview today, Brand—one of the intellectual godfathers of the modern green movement—confirmed that the thrust was intentional, citing nuclear power and biotechnology as two developments that activists have undermined their cause by rejecting.

Brand has had one of the most unusual careers of all our experts, having been not only a prominent environmentalist and author but also a military man and a Merry Prankster with Ken Kesey. (We asked which of those last two experiences was more formative.) He also coined the famous paradox "Information wants to be free, yet information also wants to be expensive," and in the age of media websites struggling to monetize content, we asked whether he was willing to offer any updates to his dictum 25 years later.

Brand's interview will be posted in early December.


Keeping Green Real

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