In his Big Think interview, Makower also spoke about the responsibility of companies to make products in a way that promotes a healthy and sustainable lifestyle. While there's only so much companies can to to help people eat and live better, there is still ample space for them to use their influence.
"Companies have a tremendous communications cloud," he says. "And a lot of companies I talk to say: 'Well, customers aren’t demanding that. We’re not hearing that from the consumer.' Well, consumers buy lots of things they didn’t demand. It’s things that we make available to them that we convince them that they want. And so there’s an opportunity here to help promote a lifestyle that’s more environmentally responsible. Probably healthier for families and communities as well. But they have to, as I said, be better products, or perceived to have some value beyond that."