What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Is Bing Copying Google's Search Results? Is Google Making Billions on Spam?

February 1, 2011, 2:02 PM

In the second round of Big Think's Farsight 2011 event, Matt Cutts, Principal Engineer at Google, accused Bing of using Google search data for improving its search results. Dr. Harry Shum, a former professor, resented being called a "cheat" and responded by claiming that Bing is simply putting to work the data *that users have made available online* to improve their search algorithm — just like Google. Later in the discussion Dr. Shum emphasized that Google's way of incentivizing spammers via its AdSense program "lies at the heart of the spam problem." Google's Matt Cutts may lament the fact that there are a million new spam pages created every hour, but Google, says Dr. Shum, is making billions on those spammers. Until that changes, spam will always be a problem for search.  

Next up, Jaron Lanier, author of You Are Not a Gadget, presents a "Is there a sustainable revenue model for online services?"


Is Bing Copying Google's Se...

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