Bob Lord, Global CEO of Razorfish, one of the world's largest interactive marketing agencies, stopped by Big Think's offices today to talk about the changing role of the Chief Marketing Officer, as well as the evolution of the modern marketing campaign. When we asked him about how he thought CEOs should use social media sites like Twitter, he suggested that they should see these outlets as places to get
ideas from the outside world. Posing questions or asking for advice is the best way to connect with consumers, said Lord. It also gives you a good idea of how the public perceives your company.
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