What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think Sits Down With Nestle's Chairman

September 11, 2009, 10:08 AM

Tucked away on the north shore of Switzerland's Lake Geneva is a town called Vevey. It's home to Nestle's headquarters, as well as its former CEO and now Chairman Peter Brabeck. We were lucky enough to catch up with him a couple weeks ago. The story of how Brabeck came to spend 40 years at Nestle is a peculiar one. For a while, he didn't even realize he was employed by the food giant- he thought he was just selling ice cream! For someone who started skiing at age two and hasn't stopped, life has been full of adventures. Perhaps most interestingly, we had a chance to delve into Brabeck's true passion, one that rarely comes up at your average American dinner table: the water crisis. He's convinced we'll run out of it before we run out of oil. His idea for a remedy? Water simply cannot be free.


Big Think Sits Down With Ne...

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