What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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An Afternoon Cupcake Chat

September 30, 2009, 3:26 PM

Steve Abrams, the owner of the New York City staple Magnolia Cupcakes just stopped by the office for an interview. While he didn't bring any treats, he did offer up a VIP card that will let me skip the line at any Magnolia location through 2011. I think I'll use it at the Bleecker Street location, where it's most crowded.

We chatted for an hour about the challenges of taking over a business (he bought Magnolia only a few years back) that has already established so much brand equity. Abrams made a lot of changes and found out that the little hole-in-the-wall could increase its profit by 20 percent, just by simple counting measures. Look out for the interview, which should go live next week.


An Afternoon Cupcake Chat

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