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A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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A Charmed Life in Art

September 3, 2009, 2:15 PM

We at Big Think have rarely interviewed someone more sanguine than legendary graphic artist Milton Glaser. Perhaps it shouldn’t be a surprise: ever since a small promotional assignment for the city of New York—the “I Love New York” logo—became the classic image of the world’s cultural capital, he has found a career that has been rewarding financially, artistically, and personally.

Aside from charting his own course and sharing his advice for young designers, Glaser gave his gloomy opinion on recent technology-enabled trends such as magazines moving to the web and crowd-sourced design. He even told Big Think the secret to what makes “fine art” so special.

In a career straddling the fields of so-called “fine art” and commercial design, Glaser has a unique insight and interest in the two fields. What sets great art apart, he says, is its ability to break a person out of their preconceived notions of the world and be “drawn to attentiveness” about the truths of reality. It’s a particularly apt definition for today’s distracted world.

Glaser shared several other insights in this wide-ranging discussion: he described what keeps him up at night, his biggest obstacle, and his love affair with Woodstock, NY.


A Charmed Life in Art

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