We may not always be aware of it, but both children’s media and pop culture are awash in gender-normative attitudes and behaviors. Young children especially are susceptible to gender-related messages. Not only does such media socialize them but it also primes them for gender-specific traits and attitudes.
Generally speaking, boys and girls all over the world are taught gender roles not only through media but also play. Most of the games children play and the toys they play with support gender-normative roles. Such observations have leaked into the nature vs. nurture debate. Is gender identity learned or is it biological?