Question: How can companies avoid turning inward in a down market?
Paul Saffo: I really think that every good executive should have a really strong contrarian instinct. When everybody else is in a down market is focusing on what they’re doing wrong, instead focus on what you should be doing differently, it may be that what you did in the past was perfectly right. It is possible to do all the right things in business and still have a business crisis because of what’s happening in the external environment. And if you start focusing on mistakes only, you’re going to miss opportunities. But above all, executives in this moment of deep uncertainty will be most effective if they listen to the contrarian in them.
Conducted on: June 18, 2009.
Discuss
Davis Torey on August 11, 2009, 6:00 PM
The counter-cultural exectuive. Neat idea. It’s probably right that execuitives need to be doing the opposite of what scared other executives are doing — and those are the people companies need to lead them! There will always be down markets, and the talented executives lead their companies through — and emerge stronger than they were before. Seeing the opportunity, and investing in the opportunity when things are most grim, is what differentiates.
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