Thursday’s Big Idea
The Risk Perception Gap
Despite the evolution of our risk detection systems, our brains - and sometimes because of it - we get risk wrong.
Big Think blogger David Ropeik calls this condition The Risk Perception Gap. We are too afraid of certain things that we shouldn't be - vaccines, or nuclear radiation, or genetically modified food - while we are not sufficiently afraid of other things, like climate change, or obesity, or using our mobile phones when we drive.
Today we look at The Risk Perception Gap as it applies to careers. While starting your own business is widely perceived as a risky endeavor, Jim Collins points out that working for a large company can be just as risky. In this scenario, the risk-averse approach is no way to plot your path for success.