October 1

21st Century Living

Tuesday’s Big Idea

Trend Arbitrage

As technology and media evolves at an exponential rate, Sarah DaVanzo, chief cultural strategy officer for sparks & honey, argues in today's lesson, he most successful marketers will become masters at “trend arbitrage.”

And so to that end, DaVanzo investigates four emerging trends - Temporal Planning, Meme Semiotics, Hunch Farming and Moodgeisting - that represent practices and behaviors that marketers and consumers alike have started to adopt to ensure they keep up to remain relevant. 

  1. 1 Struggling to Stay Relevant? Inco...
  2. 2 Using The Power of Certainty to D...
  3. 3 A Generation's Love Affair with A...
  4. 4 The Internet's Battle For Our Dig...
   
  1. Struggling to Stay Relevant? Incorporate these Four Cultural Marketing Concepts

    Struggling to Stay Relevant? Incorporate these Four Cultural Marketing Concepts

    As technology and media continue to evolve at an exponential rate, marketers and consumers alike have started to adopt new practices and behaviors to ensure that they keep pace.

    Read More…
  2. Using The Power of Certainty to Drive Growth in an Uncertain World

    Using The Power of Certainty to Drive Growth in an Uncertain World

    In times of unprecedented change and uncertainty, we need to ask ourselves what are we certain about?

    Read More…
  3. A Generation's Love Affair with Advertising

    A Generation's Love Affair with Advertising

    The Internet Pioneer generation loves advertising. They want advertising to be content. 

    Read More…
  4. The Internet's Battle For Our Digital Souls

    The Internet's Battle For Our Digital Souls

    Every status update, every tweet, every pin is a micro-jolt delivered squarely to the pleasure centers of our brains. 

    Read More…