September 21

Going Mental

Saturday’s Big Idea

Enclothed Cognition

People who wear glasses not only look smarter to other people, they act smarter. And therefore, they are smarter, or at least a little less dumb. 

In today's lesson, David MacRaney, author of You Are Now Less Dumb, explains the phenomenon of "enclothed cognition," which has to do with both the symbolic meaning of clothing as well as the psychological effect of wearing certain clothes. 

MacRaney demonstrates how certain clothes, whether it's a lab coat or a pair of glasses, prepare you to be more attentive or more careful, changing your behavior, and even changing the way you think. 

  1. 1 Clothes Make the Mind: How What W...
  2. 2 Dress Yourself for a Better Life
  3. 3 Simon Doonan's Fashion Tips For M...
  4. 4 You Are Not So Smart and You Are ...
   
  1. Clothes Make the Mind: How What We Wear Changes How We Think

    Clothes Make the Mind: How What We Wear Changes How We Think

    How is it that certain clothes give us more confidence, so much confidence, in fact, that we find ourselves performing better when wearing them?

    Read More…
  2. Dress Yourself for a Better Life

    Dress Yourself for a Better Life

    Dressing up is a life-affirming activity. It’s an anti-depressant.

    Read More…
  3. Simon Doonan's Fashion Tips For Mad Scientists

    Simon Doonan's Fashion Tips For Mad Scientists

    The hilarious swami of style and fashion egalitarian Simon Doonan, author of Gay Men Don't Get Fat, offers some efficient guidelines to personal style for the mad scientist whose mind is on loftier things. 

    Read More…
  4. You Are Not So Smart and You Are in Very Good Company

    You Are Not So Smart and You Are in Very Good Company

    We are a community of messy, stumbling, fumbling beings tumbling through space wrestling with a confusing gift of consciousness. And that is the great gift of consciousness. 

    Read More…