Saturday’s Big Idea
People who wear glasses not only look smarter to other people, they act smarter. And therefore, they are smarter, or at least a little less dumb.
In today's lesson, David MacRaney, author of You Are Now Less Dumb, explains the phenomenon of "enclothed cognition," which has to do with both the symbolic meaning of clothing as well as the psychological effect of wearing certain clothes.
MacRaney demonstrates how certain clothes, whether it's a lab coat or a pair of glasses, prepare you to be more attentive or more careful, changing your behavior, and even changing the way you think.