August 26

21st Century Living

Monday’s Big Idea

Branding

How important is brand name recognition?

It's extremely important to establish a link, a connection through whatever process, through social media, through marketing, through in store presence, but in the long term it's more important what's on the inside than what's on the outside of a product.

In today's lesson, we look at not only the importance, but the necessity of branding for organizations, CEOs, and professionals at every level. 

  1. 1 What Does a Brand Mean Today?
  2. 2 Ego Check: You Are Not a Brand
  3. 3 Branding The Anti-Brand
  4. 4 Building a Personal Brand: It’s Y...
   
  1. What Does a Brand Mean Today?

    What Does a Brand Mean Today?

    You need to think of what a brand is in concrete terms: Where are you influencing and who knows about you and what do they say about you?  

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  2. Ego Check: You Are Not a Brand

    Ego Check: You Are Not a Brand

    "I wouldn't call myself humble," says former Apple evangelist Guy Kawasaki, but thinking too much about your personal brand is "a slippery slope toward egomania."

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  3. Branding The Anti-Brand

    Branding The Anti-Brand

    Lucas Conley deals with the irony of ironies, turning yourself into a franchise.

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  4. Building a Personal Brand: It’s Your Only Option

    Building a Personal Brand: It’s Your Only Option

    Whether you like it or not, you have a personal brand. Wine Library TV host Gary Vaynerchuk, one of the Internet’s most successful social media operators, tells Big Think how to capitalize on that fact.

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