Thursday’s Big Idea
Today's Big Idea: Idea Entrepreneurship
With the increasing compression and rapid, widespread dissemination of ideas across the internet has arisen the phenomenon of the "idea entrepreneur" – part of a zeitgeist exemplified by TED, Big Think, the Aspen Ideas Festival, and the popularity of authors like Malcolm Gladwell, Thomas Friedman, and (until recently) Jonah Lehrer.
John Butman, author of Breaking Out: How to Build Influence in a World of Competing Ideas has been tracking the rise of the successful idea entrepreneur and learning what makes her tick:She's not motivated by greed. She communicates not only the content, but also her passion for the idea. And she knows how to build an organization that can allow the idea to grow and sustain itself long after she's gone.