January 21

Power and Influence

Monday’s Big Idea

Predictive Analytics

The trick to winning an election -- or for that matter, designing a successful corporate campaign -- is data. And there are certainly tricks involved. 

As Eric Siegel points out today, predictive analytics proved to be the key to victory for President Obama. If the Republicans hope to win back the White House in 2016, they will need to optimize the presidential map to their advantage, as Steven Mazie points out

Both strategies, whatever we think of their ethical implications, are derived from the idea that campaigns and elections are no longer about targeting the general population, but micro targeting key groups in key areas. 

  1. 1 Team Obama Mastered the Science o...
  2. 2 How to Predict the Unpredictable:...
  3. 3 The 2012 Election: A Big Win for ...
  4. 4 How the GOP Plans to Take the Whi...
   
  1. Team Obama Mastered the Science of Mass Persuasion -- And Won

    Team Obama Mastered the Science of Mass Persuasion -- And Won

    The president won reelection with the help of the science of mass persuasion, a very particular, advanced use of predictive analytics. 

    Read More…
  2. How to Predict the Unpredictable: Use Data

    How to Predict the Unpredictable: Use Data

    Knowing what empirical data to look for is the key to confirming an idea—especially when that idea is the premonition of a looming global economic crisis.

    Read More…
  3. The 2012 Election: A Big Win for Big Data

    The 2012 Election: A Big Win for Big Data

    This was indeed a choice election, if you consider the choice between consuming entertainment journalism or data-based journalism. Entertainment is fun, and math is hard. Math won. 

    Read More…
  4. How the GOP Plans to Take the White House in 2016

    How the GOP Plans to Take the White House in 2016

    Enjoy the inauguration of Barack Obama, Democrats: it may be the last opportunity to cheer a president from your party for quite a while. 

    Read More…