April 13

Inventing the Future

Sunday’s Big Idea

Nowism

The key to innovation, one argument goes, is the ability to see trends before they develop and think ahead of the change curve.

Joi Ito, the director of the MIT Media Lab, pours some cold water on that, with his focus on "Nowism," which is the focuses on process, not prediction. In Ito's view, the greatest innovation successes are derived from serendipity, but also through a process that enables serendipity. 

Let's say you designed a dating platform. Let's say there are no takers. No problem. You have the ability to see this, change course, and then develop your product into a video sharing platform that you sell to Google for $1.6 billion. That's Nowism in practice. 

  1. 1 Joi Ito: I'm Not a Futurist, I'm ...
  2. 2 The Singularity Is Near
  3. 3 The Future of Business is Rosy
  4. 4 The Practicality of Big Ideas
   
  1. Joi Ito: I'm Not a Futurist, I'm a Nowist

    Joi Ito: I'm Not a Futurist, I'm a Nowist

    Joi Ito says the key to innovation is not the ability to see things through a crystal ball, but rather, to figure it out as you go along.

    Read More…
  2. The Singularity Is Near

    The Singularity Is Near

    Ray Kurzweil on his theories about the singularity.

    Read More…
  3. The Future of Business is Rosy

    The Future of Business is Rosy

    Peter Diamandis is one of the world's most ambitious entrepreneurs. Here's why he's optimistic about the future of business. 

    Read More…
  4. The Practicality of Big Ideas

    The Practicality of Big Ideas

    Mitchell Joachim argues that our solutions need to be as “big” as our problems.

    Read More…