Thursday’s Big Idea
Today's Big Idea: Latent Demand
What is the product that would change the way you live or do business? You may not be able to imagine it yet, but some visionary might be working on it right now.
If you are a business owner, what is the innovation that would be a true game-changer for you? You need to use your imagination. No one is holding their breath and waiting for this product. But if you can spot a gap in the market -- between what consumers have now and what they are demanding now -- then baby, you're a rich man.
This is what has driven Apple to become the first candidate for the first trillion-dollar corporation -- an understanding of latent demand.
