Monday’s Big Idea
Today's Big Idea: Manufactured Demand
America's consumer economy is based on a lot of people buying a lot of things they don't need very often. In order to grow revenues, companies turn to advertising to create the desire for products that people otherwise wouldn't buy. This is called Manufactured Demand.
Allain de Botton, a prominent atheist writer and a co-founder of The School of Life, poses this question to Big Think: What if we were able to take the tools of advertising and marry them with virtues that are worth promoting in our world today? This "Ethical Advertising Agency," as he deems it, would be able to nudge us to be our best selves.
So let's get started. What are the six virtues worth promoting in 2012?