Sunday’s Big Idea
Today's Big Idea: Power Thinking
Today, what Einstein believed intuitively – that insight was essential to scientific discovery and to the arts – can be observed methodically in the lab. Thanks to the invention of fMRI imaging, neuroscientists are capable of peering into a living, thinking brain in a way that their predecessors never dreamed of, with the potential to test long-standing ideas about how we arrive at novel solutions.
So what is the nature of creativity? Here's Nobel prize-winner Eric Kandel on the coming wave of new insight into creativity, Calvin Trillin on what sparks his creativity, Sam McNerney on the evolutionary advantages of creativity, and Teodora Zareva on the pinnacle of creative design: an urn that will turn in to a tree when you die.