Tuesday’s Big Idea
Today's Big Idea: The Science of Decision Making
A host of factors, internal and external, influence our every decision – from how often to brush our teeth to our choice of romantic partners. Increasingly the psychology and neuroscience of decision-making are helping us to understand the unconscious biases and tendencies that lead us into error and make us vulnerable to manipulation, for better and for worse.
While understanding our own, often flawed reasoning doesn't eliminate the tendency to err, it may enable us to make decions more consciously (and therefore better), and to engineer social structures, political conditions, and economic safeguards that nudge us in the right direction.