Experts
Nina DiSesa
Chairman, McCann Erickson New York
-
Nina DiSesa: What leadership skills are important in a creative industry?
You have to have some creative credentials yourself, DiSesa says. Read More
March 6, 2008 | In Inspiration & Wisdom
-
Nina DiSesa: What makes a good leader?
People are afraid to be led by someone who isn't decisive. Read More
March 6, 2008 | In Inspiration & Wisdom
-
Nina DiSesa: Is advertising purgatory for artists who can't make it?
Advertising is an art form, too, DiSesa says. Read More
March 6, 2008 | In Media & Internet
-
Nina DiSesa: Can women be funny?
DiSesa is. Read More
March 6, 2008 | In Identity
-
Nina DiSesa: How do you balance comedy and respect for the brand?
Look for the unexpected, DiSesa says. Read More
March 6, 2008 | In Media & Internet
-
Nina DiSesa: Priceless: Creating the MasterCard Commercials
DiSesa talks about making the famous "Priceless" commercials, start to finish. Read More
March 6, 2008 | In Media & Internet
-
Nina DiSesa: What is your creative process?
The best thoughts come in the bathroom. Read More
March 6, 2008 | In Inspiration & Wisdom
-
Nina DiSesa: What sparked your interest in advertising?
Is there an advertising personality? Read More
March 6, 2008 | In Media & Internet
-
The chairman of McCann Erickson never thought she'd end up there. Read More
March 6, 2008 | In Identity
-
Nina DiSesa: Are bloggers dangerous?
Put your name on what you write, says DiSesa. Read More
February 29, 2008 | In Media & Internet
Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).
