Experts
Nina DiSesa
Chairman, McCann Erickson New York
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Nina DiSesa: Who is Nina DiSesa?
Nina DiSesa, the Chairman of McCann Erickson New York talks about the art of effective advertising, reaching an audience, and the case study of Mastercard Read More
March 27, 2008 | In Media & Internet
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Nina DiSesa: What inspired you to write?
DiSesa says she wanted to reach women. Read More
March 6, 2008 | In Media & Internet
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Nina DiSesa: What would you like your legacy to be?
DiSesa hopes that she is remembered for fighting for women in the workplace. Read More
March 6, 2008 | In Future
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Nina DiSesaIs it your job to sell people what they don't want?
Packaging a product is a collaborative process, DiSesa says. Read More
March 6, 2008 | In Media & Internet
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Nina DiSesa: Do you identify yourself with certain brands?
The question is, Am I a brand? Read More
March 6, 2008 | In Media & Internet
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Nina DiSesa: How do we know that advertising works?
Clients spent lots of money to make sure that ads are effective. Read More
March 6, 2008 | In Media & Internet
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Nina DiSesa: : Has advertising made our society too consumerist?
Advertising also creates a lot of jobs. Read More
March 6, 2008 | In Media & Internet
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Nina DiSesa: Does advertising manipulate?
You can't sell somebody something they don't want, DiSesa says. Read More
March 6, 2008 | In Media & Internet
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Nina DiSesa: What are today's best advertising techniques?
DiSesa shares her thoughts on Facebook. Read More
March 6, 2008 | In Media & Internet
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Nina DiSesa: Can big firms keep up with boutique agencies?
Big clients have big needs, says DiSesa. Read More
March 6, 2008 | In Media & Internet
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Nina DiSesa: What is effective advertising?
Effective advertising, DiSesa says, changes behavior. Read More
March 6, 2008 | In Media & Internet
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Nina DiSesa: What lessons have you learned from working in a
Men respond to kindness, not criticism. Read More
March 6, 2008 | In Inspiration & Wisdom
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Nina DiSesa: Who taught you leadership?
DiSesa looks to the men in her office. Read More
March 6, 2008 | In History
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Nina DiSesa: Can women be manly?
What does it mean to think like a man? Read More
March 6, 2008 | In Identity
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Nina DiSesa: How are men like dogs?
Men are "stuff thinkers. Read More
March 6, 2008 | In Identity
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Nina DiSesa on the Mistakes Successful Women Make
Nina DiSesa on how women forget to be women. Read More
March 6, 2008 | In Inspiration & Wisdom
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Nina DiSesa: Seduction and Manipulation in the Workplace
Its not about sex, DiSesa says. Its about having people respect rather than dismiss you. Read More
March 6, 2008 | In Business & Economics
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Nina DiSesa: What challenges do women in business face?
DiSesa has always worked in boys clubs. Read More
March 6, 2008 | In Arts & Culture
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Nina DiSesa: Can leadership be taught?
You have to keep your brain neatly divided in half, DiSesa says. Read More
March 6, 2008 | In Inspiration & Wisdom
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Nina DiSesa: How do you manage creatives?
The creative mind is the most illusive thing. Read More
March 6, 2008 | In Media & Internet
Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).
