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My name is Nina DiSesa

Nina DiSesa has worked in the quintessential boys clubs of advertising for almost thirty years. In 1994, she became the first woman EVP, Executive Creative Director for McCann Erickson New York, the flagship office of the largest advertising agency in the world. Under her creative leadership, the New York office enjoyed an unprecedented 5-year growth period adding almost $2.5 billion in billings. In 1998, she was made Chairman as well as Chief Creative Officer of McCann New York. She was the first woman and first creative director to be named chairman in the McCann global network.

In 1999, Nina was chosen by Fortune magazine as one of the “50 Most Powerful Women in American Business.” In 2005, she received the Matrix Award, given each year to a select group of women in communication. In 2007, she was inducted into the Hall of Fame for CEBA (Creative Excellence in Business Advertising).

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Nina DiSesa: Who is Nina DiSesa?
Nina DiSesa: Who is Nina DiSesa?
Nina DiSesa, the Chairman of McCann Erickson New York talks about the art of effective advertising, reaching an audience, and the case study of Mastercard
Nina DiSesa: What inspired you to write?
Nina DiSesa: What inspired you to write?
DiSesa says she wanted to reach women.

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Ideas by Nina

Nina DiSesa: Who is Nina DiSesa?

Nina DiSesa: Who is Nina DiSesa?

Nina DiSesa, the Chairman of McCann Erickson New York talks about the art of effective advertising, reaching an audience, and the case study of Mastercard

Nina DiSesa: What inspired you to write?
Nina DiSesa: What would you like your legacy to be?

Nina DiSesa: What would you like your legacy to be?

DiSesa hopes that she is remembered for fighting for women in the workplace.

Nina DiSesaIs it your job to sell people what they don't want?
Nina DiSesa: : Has advertising made our society too consumerist?
Nina DiSesa: Does advertising manipulate?
Nina DiSesa: What are today's best advertising techniques?
Nina DiSesa: Can big firms keep up with boutique agencies?

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