Experts
Matthew Nisbet
Professor of Communications, American University
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Matthew Nisbet On Public Relations for Science
The same concepts that apply to a political campaign also work when communicating science explains Matthew Nisbet. Read More
September 16, 2008 | In Science & Tech
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Matthew Nisbet On Balancing Education and Entertainment
Matthew Nisbet must first garner attention, then deliver useful information. Read More
September 16, 2008 | In Politics & Policy
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Matthew Nisbet On Studying Audience Behavior
New campaigns often use the same techniques to communicate, however Matthew Nisbet points out that this involves more than simplification. Read More
September 16, 2008 | In Science & Tech
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Matthew Nisbet Explains "The Paradigm Sheep"
Matthew Nisbet explains an article that documents the history of a paradigm shift in the public relationship to science. Read More
September 16, 2008 | In Science & Tech
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Matthew Nisbet On Crisis Management 101
PR advice to politicians from expert Matthew Nisbet. Read More
September 16, 2008 | In Media & Internet
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Matthew Nisbet Outlines Successful Strategies
The best communicators focus on motivation, emotion, and framing, explains Matthew Nisbet. Read More
September 16, 2008 | In Inspiration & Wisdom
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Matthew Nisbet Weighs The Pros and Cons of Richard Dawkins
Matthew Nisbet walks a fine line in the age-old debate between religion and science. Read More
September 16, 2008 | In Belief
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Matthew Nisbet On How to Communicate the Climate Crisis
According to Matthew Nisbet, those who frame the issue most convincingly will win the global warming debate. Read More
September 16, 2008 | In Environment
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Wagging the Dog: Media and Public Policy
Matthew Nisbet emphasizes the cyclical nature of the relationship between public policy and media. Read More
September 16, 2008 | In Media & Internet
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Matthew Nisbet Discusses A Case Study in Pharmaceutical PR
Pharmaceuticals know that trust comes with transparency and accessibility to information, says Matthew Nisbet. Read More
September 16, 2008 | In Health & Medicine, Science & Tech
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Matthew Nisbet On Barack Obama as Master Communicator
Matthew Nisbet explains Obama's appeal. Read More
September 16, 2008 | In Politics & Policy
Professor Matthew Nisbet is a social scientist who studies strategic communication in policy-making and public affairs. His current work focuses on controversies surrounding science, the environment, and public health. In this research, Nisbet examines how journalists cover policy debates, how strategists try to mold public opinion, and how citizens make sense of complex and politically charged issues. He has analyzed a wide range of debates including those over stem cell research, global warming, intelligent design, food biotechnology, nanotechnology, and hurricanes.
Nisbet is the author of more than two dozen journal articles and book chapters. Over the past five years, these studies have been cited more than 400 times by other scholars. He has also written about the implications of this research at interdisciplinary and popular outlets such as Science, Environment, the Washington Post, The Scientist magazine, the Columbia Journalism Review, and Foreign Policy magazine.
Nisbet is a research fellow with the Center for Social Media and an affiliated researcher with the Center for Climate Change Communication at George Mason University. He also serves on the editorial boards for the International Journal of Press/Politics and for Science Communication. His research is funded by the Robert Wood Johnson Foundation and he has worked as a consultant to the National Academies, the Corporation for Public Broadcasting, the Centers for Disease Control, the National Science Foundation, the Howard Hughes Medical Institute, the Exploratorium science center and other leading organizations.
