Marc Rapp
Imagine a brand landscape defined by the individual; the consumer, the prospect, the common surveyor. A marketplace that evolves organically based on consumer interaction and feedback. A company and their agency–both accountable for their products, services and ideas.
Knowledge is growing directly in relation to the amount of people contributing to it without regard for social or economical barriers. Language barriers don't exist. Knowledge is now systematic growth based on inter-operation without any ration.
Mass communication is leveraged by the individual. Products and services rise and fall on their own merits. Someone googles "sucker born everyday," every minute.
Advertising talks to much; art requires no explanation; and the consumer is stuck in the middle.
Strategy/Creative = Context/Content.
Create relevancy.
